LUXURY & LIFESTYLE NEWS

MIRUM, A NEW ALTERNATIVE TO ANIMAL LEATHER FROM STELLA MCCARTNEY

setembro 6, 2023

The Stella McCartney Winter 2023 runway show at Paris Fashion Week debuted new editions of the iconic Falabella and Frayme bags crafted from MIRUM, a plant-based, plastic-free and 100% recyclable alternative to animal leather. This groundbreaking first reaffirms the British designer’s deep commitments to positive environmental impact and animal well-being.

Given the harmful effects of the leather production process on our ecosystem, MIRUM is made from natural ingredients, lowering the carbon footprint of the bags. Developed in close partnership with the U.S. company NFW, this initiative reaffirms the brand’s commitment to more sustainable fashion. It has never used animal leather, feathers, fur or skins since its founding in 2001.

Supported by SOS Collab Fund, an investment fund cofounded by Stella McCartney to invest in companies fuelling a more sustainable economy, Natural Fiber Welding invents and manufactures sustainable materials from nature.

The Stella McCartney Winter 2023 show provided a perfect opportunity to present the new iterations of the bags. A celebration of the love between humans and animals, the show embodied the ethos and modernity of the British brand – with the ready-to-wear collection crafted from 92% respsonsible materials.

The Stella McCartney Winter 2023 collection has been available at retailers worldwide since August 2023.