Tap to Pay on iPhone provides an easy, secure and private way to accept in-person contactless payments at LVMH stores using iPhone – no additional hardware needed.

At this year’s Viva Technology show, LVMH announced that it will begin rolling out Tap to Pay on iPhone to select LVMH Group stores in the US later this year, offering a seamless and secure payment experience. With Tap to Pay on iPhone, the LVMH Group client advisors can accept Apple Pay, contactless credit and debit cards, and other digital wallets anywhere in the store simply by using their iPhone and a partner-enabled iOS app – no additional hardware needed, regardless of the purchase amount. Tap to Pay on iPhone will be available in the LVMH Group Houses in the US later this year, starting with Sephora, Christian Dior Couture, Celine, Tiffany & Co. and Louis Vuitton.

“Our stores are the prime showcase for the excellence of the products we create, and we do everything possible to guarantee that the customer experience is absolutely impeccable, from the moment people walk in the door to payment for a purchase. The introduction of Tap to Pay on iPhone in LVMH US stores will contribute to offering our customers a purchase experience that is fluid, transparent and protected. This solution also reflects the growing demand among our customers for contactless payment and digital wallet transactions,” says Franck Le Moal, LVMH Group IT Director.

Apple’s Tap to Pay on iPhone technology uses the built-in features of iPhone to keep the customers’ data private and secure. When a payment is processed, Apple doesn’t store card numbers on the device or on Apple servers.

The introduction of Tap to Pay on iPhone by LVMH is the next step in the group’s clienteling strategy. Today, all the group’s customer advisors are equipped with a dedicated clienteling app allowing them to access the product catalog as well as various CRM tools, and offer customers tailor-made support in their buying journey.

Founding partner of VivaTech, LVMH once again showcases its Maisons’ and partner startups’ innovations during the event’s 7th edition held June 14-17 at Paris Expo Porte de Versailles.  

Since its inception in 2016, VivaTech has become the biggest startup and tech event in Europe. This year, no fewer than 18 LVMH Maisons present 25 innovations in two dedicated spaces: The Dream Box & The LVMH Court.

Located Hall 1, The Dream Box is a spectacular setting of subtly changing colors in which the Group and its Maisons showcase some of the innovations that contribute to the LVMH’s mission to Craft Its Customers’ Dreams. The Dream Box is also home to the 18 finalist startups of the 2023 LVMH Innovation Award, as well as six alumni startups whose solutions have already helped enhanced the customer experience of tomorrow.  

For the very first time at VivaTech, LVMH has set up a space entirely dedicated to innovation in sports. Visit The LVMH Court, Hall 2, to discover LVMH Maisons’ solutions to improve the sports experience for athletes and enthusiasts alike. 

Also featured at VivaTech 2023: our Talents! From the HR Corner of the Dream Box to the many talks on LVMH’s or VivaTech’s stages, come and meet them! 

June 14, 2023 – Day 1 – Where dreams come alive!  

VivaTech has barely opened its doors and the Dream Box is already packed. The 600-square-meter space – all eco-designed – wows visitors with an amazing experience  

Elevating the customer experience through strategic partnerships…  

LVMH goes big right from the start of VivaTech, announcing two strategic partnerships. The first is with Epic Games, creator of Fortnite and Unreal Engine, designed to transform the Group’s creative pipeline and bring its customers ever-more immersive experiences as they discover products. The second linkup is with Apple and its Tap to Pay on iPhone, which will first be rolled out at the stores of LVMH 

Photo © Marie Rouge

Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, presented her elegantly utilitarian Spring/Summer 2024 Men’s collection at the innovative new FENDI Factory in the Tuscan hills. Opened in 2022, the FENDI Factory is designed for artisans of the future and is expected to craft 35 to 40 percent of the Maison’s leathergoods. The collection is both a celebration of this new adventure and an historic return to Florence, where Silvia Venturini Fendi’s grandmother Adele Fendi learned the craft of leatherworking nearly a century ago.

Presented in the atrium of the FENDI Factory, the collection celebrates the archetype of the ‘corporate artisan’ with sophisticated expressions of FENDI craftsmanship. A workwear vibe was omnipresent in the silhouettes, including a repurposed apron and tools tattooed on a bag. Games of proportion abound, from shrunken ribbed body tanks to high-wasted suit trousers and knee-length dress shirts buttoned to the elbow.

Materials include light summer wools and nettle fiber knitwear, yarn-dyed with vegetal pigments of acacia, juniper, henna and poppy. Woven paper textiles and silk follow in the same spirit. In homage to the Italian art of basket weaving, FF ‘tweed’ is woven into coated cotton and linen shirts or a featherweight knit shearling coat. Trompe l’oeil effects showcase the prowess of artisans, from tonal jacquards and cotton floral embroidery to a contrasting tack-stitch motif for evening. The color palette features warm and comfortable neutral tones of green, terracotta and blue alongside traditional FENDI black, grey, beige and white.

The accessories collection is a playful exploration of the ‘corporate artisan’ with woven baskets and jacquard lunch bags or embroidered raffia bags. The collection is punctuated by the FENDI Kengo Kuma project, a new artistic dialogue between Italy and Japan that applies Kuma’s architectural principles to Peekaboo, Baguette Soft Trunk and FENDI Flow sneakers constructed in traditional waranshi paper, woven bamboo, birch bark and Tusan olivewood.

Accessories designed by Delfina Delettrez Fendi, Artistic Director of Jewelry, play on everyday elements from the FENDI Factory with an irreverent twist, such as locker key-shaped pendants, ‘Made in Fendi’ dog tags, ‘StaFF Only’ pins and 1925 hoop earrings.

Photo: © ARR