Italian Maison Loro Piana has renewed its partnership with the celebrated Juventus Football Club of Turin, which has won more trophies than any other team in Italy.  

Based in the local Piedmont region, Loro Piana has dressed Juventus players since 2021 for all their official occasions. Juventus and Loro Piana share key values, tradition and philosophy, continually striving to push the limits of performance.  

The elegant wardrobe designed for the players for the 2023-2024 championship includes pique cotton polo shirts, Wish® wool pants and leather loafers with rubber soles.  

Loro Piana has drawn on its heritage and exceptional savoir-faire to elevate sporting excellence thanks to garments that deliver extraordinary performance. 

Revealing the creative process of Dom Pérignon  

Initiated in 2019 by Dom Pérignon Chef de Cave Vincent Chaperon, the Révélations are an annual rendezvous that shines a light on the creative process that goes into Dom Pérignon. 

The event, which brings together an inner circle of key partners, reaches beyond the launch of new vintages for an intimate discovery of the heritage and creative cycle of Dom Pérignon. 

This year, Révélations 2023 took place in June in Kyoto for Asian and American markets, and then in Venice for European markets. Guests discovered the Pré-Assemblages 2022, as well as the latest Dom Pérignon vintage released, Dom Pérignon Rosé Vintage 2009. 

This week, innovation was live and kicking at an event welcoming the twenty-nine latest international startups joining LVMH’s business acceleration Program, in the heart of Paris’ Station F. 

For over 6 years, La Maison des Startups LVMH has been at the forefront of the Group’s entrepreneurship movement, connecting Maisons and ventures to co-craft the future of luxury. So far, the program has accelerated 210 startups and activated over 540 business collaborations.  

Contributing to the transformation of the LVMH Group since 2017, La Maison des Startups LVMH has already incubated eight cohorts of up to thirty ventures focusing on six key innovation areas: Employee Experience – Diversity & Inclusion – Image & Media for Brand Desirability – Immersive Digital Experiences – Omnichannel &Retail – Operations Excellence – Sustainability & Green Tech.  

On Monday September 11, some of LVMH’s top innovation experts convened at Station F for a unique opportunity to meet the newest generation of startups!  

This Live Session kicked-off with pitch-a-thon, which saw the venture’s founders present their projects with brio to the likes of Gonzague DE PIREY, Franck LE MOAL, Mohamed MARFOUK, Maud ALVAREZ-PEREYRE, Sarah ARMITAGE, Alexandre CAPELLI & Laetitia ROCHE-GRENET… 

This was followed by live demos of the solutions, as well as the chance for those who liked what they saw to get-up-close-and-personal with the startup’s bright sparks during a 10-minute “speed dating session.”   

And what better way to bring this invigorating live event to a close than a DJ Set by La Femme, memorably described ‘as the future of French rock’?  

Find out more: Book 2023 

© ARR

To celebrate the 40th edition of European Heritage Days, Hennessy invites the public to discover Mobilis, an immersive virtual reality experience that showcases the Maison’s unique savoir-faire and heritage.  

The installation in Cognac is inspired by Richard Hennessy’s sketches, including the boats he imagined would one day export his cognacs around the world. For the Heritage Days, French designers Olivier Kuntzel and Florence Deygas have created a multisensorial experience where craftsmanship and high technology seamlessly merge. Visitors are embarked on a dreamlike voyage thanks to cutting-edge virtual reality innovations with awe-inspiring special effects – wind and vibrations – and latest generation VR headsets.  

The itinerary follows sketches done by Richard Hennessy to immerse visitors in the cognac Maison, including the different crafts that go into making its renowned spirits, from grapegrowing and distillation to assemblage, cooperage and calligraphy. 

“At Hennessy we are very passionate about preserving, enriching, and passing on our heritage. What I find particularly fascinating with Mobilis is the way Olivier Kuntzel and Florence Deygas approached the notion of legacy – blending history with poetic license,” says Laurent Boillot, President and CEO of Hennessy. 

Free guided tours on Saturday, September 16 and Sunday, September 17, from 12pm to 7pm. Reservations on www.hennessy.com 

© ARR