Louis Vuitton once again celebrated sporting excellence at the women’s and men’s finals of the 2026 Australian Open tennis tournament, presenting the coveted trophies in its bespoke trunks.

Handcrafted by expert Louis Vuitton artisans at the Maison’s historic Asnières workshops, the trophy trunks carried and protected the Daphne Akhurst Memorial Cup and the Norman Brookes Memorial Cup throughout the Grand Slam event. Covered in emblematic Louis Vuitton Monogram canvas and fitted with brass locks, corners and clasps identical to those used by Louis Vuitton since the 1860s, the trunks – adorned with an immaculate white “V” for Victory and Vuitton – fold open to reveal the trophies. The interior is lined with microfiber in the Australian Open blue color, and the inside of the cover features the AO logo in white lettering.

Following the women’s final, which saw Elena Rybakina triumph over Ayina Sabalenka, the Daphne Akhurst Memorial Cup was presented in its Louis Vuitton trunk by House Ambassador Bambam and tennis legend Jennifer Capriati. After the men’s final, won by Carlos Alcaraz against Novak Djokovic, the Norman Brookes Memorial Cup was presented in its iconic trunk by House Ambassador Chloë Grace Moretz and tennis legend Marat Safin.

In these emotion-packed moments, Louis Vuitton carries on a long tradition of designing exceptional trunks to protect and showcase the trophies of the world’s most prestigious sporting events. Throughout this proud history, the Maison has never wavered from its conviction that Victory travels in Louis Vuitton.

LVMH

For the third consecutive year, Loro Piana was a partner of the International Concours of Elégance, The I.C.E. St. Moritz. Held on January 30-31st on the frozen St. Moritz lake, the winter event is eagerly awaited by automotive connoisseurs and enthusiasts. This year’s edition featured a unique selection of exceptional cars in an exclusive ambiance that resonates perfectly with the Loro Piana universe.

Loro Piana’s involvement adds a new chapter to the Maison’s deep and authentic connection with the world of classic cars and competitions. From 1987 to 2018, the Loro Piana Classic Cars Team made its mark at prestigious endurance races, from the Mille Miglia to the Winter Marathon. A symbol of this legacy, a Bugatti Type 23 Brescia 1923 is on display in front of the Loro Piana lounge, spotlighting this exceptional engagement.

This passion also spurred the creation of a capsule collection dedicated to this year’s The I.C.E., presenting the classic Loro Piana Roadster jacket, the Roadster Half-Zip sweater, driving gloves and a silk foulard printed with car-inspired imagery. A partner of the event all the way to elegant details, Loro Piana dressed Concours judges and presented winners with exclusive Roadsters in deep blue, the official color of this year’s event/The I.C.E. St. Moritz.

With this participation in The I.C.E. St. Moritz, Loro Piana reaffirms its prowess in creating an elegant dialogue that embraces heritage, craft, innovation and refined art de vivre at the heart of an exceptional event celebrating the beauty of refined gestures and movement.

LVMH